Why Unique Labeling is Productive in Business
When it comes to the visual side of communication, the prettier something is, the more easily will it be for people to understand the idea and appreciate it. The simple theory behind all this is because humans love appreciating beautiful things. An awesome scene is most likely to grab the attention of humans than a nasty scene. So why is unique labeling productive in business?
There is always the aesthetic value of something which influences us to absorb and understand more information about something and may tempt us to take a selfie or a photo of something which in our eyes we deem us fascinating and captivating.
The same way a nature scene captures the imagination of a tourist or an adventurer, is the same way that an audience is able to grab information about a particular image or graphic which has been carefully crafted to convey a specific message and having a productive business.
That was one aspect about visual understanding that I learned while working of a FMCG company. Back then when I joined the company, they had recently introduced a skin toning product which wasn’t doing very well in the market despite the efforts of the marketing department in advertising the product. A similar product form another company seemed to carry the day.
Exploring Various Methods of Product Labeling
The marketing department tried changing various aspects and strategies to market the product in vain by exploring different ways on how to create unique labeling. It was apparent that only a unique way of marketing was bound to make people love the products. However, after about eight months of trying various methods in vain, the company was ready to call it quits.
At that time, I was working with the finance department and I clearly knew the losses that the company was counting in its efforts to make the product buy-able. I could sense the tinge of desperation in between, but there was nothing that I could do about it.
However, one day while I had gone of a vacation with my family, I made friends with a lady who had a problem of sunburn. From the casual talk that I had with her, I felt sorry that she had tried many commercial products in vain as she tried to get her skin back to normal as a matter of facts, she was contemplating a cosmetic surgery, but was wary of the financial implication involved.
The more we socialized, the more open she was to me about her struggle which I concluded that they were threatening her marriage. Actually, she was really stressed up. I didn’t know about the best advice that I could give her. I’m not a dermatologist. However, I wanted to recommend the product which was being produced by the company that I was working for, and had been approved by all the relevant institutions, but I felt that she would easily decline.
Visual Presentation is critical in Marketing
I never wanted to be of further disappointment to her. I knew how badly she needed help. But I didn’t have any to offer. I also felt that she would have probably used the product, but it didn’t help her. The more I got to know about her, the more I felt comfortable about asking her if she had tried the skin toner manufactured with the company that I worked for. When I gathered the courage, I did ask. I was surprised when she told me that she had not tried, but would gladly be ready to try it.
I did recommend it to her, and she confirmed that she bought it. For the next 7 or so weeks, we had no communication. She called me on the 8th week after we had initially met. She was happy when she had me on the phone. The skin toner that she bought (which was being produced by the company that I was working of) was marvelous. It had helped changed her skin. However, she had something important that she wanted to reveal to me; she felt that the packaging design was quite outdated and thus very feel buyers were likely to purchase the product.
As much as she tried to complement it, she held the reservations that we needed to change something about the branding as well as the packaging. I made sure that I relayed the particular message to the management.
The management did meet and sought better strategies to make the product more appealing, both in its advertising and in its branding & packaging. Within a matter of three months, the product was doing so well in the market, that the management felt that I needed to be part of the marketing team. However, by then, my husband had been transferred to another municipality and I had to quit the job as we moved to the next town.